We have some great news for businesses and digital marketers alike. The development teams at LinkedIn have finally gifted advertisers with updated retargeting tools that are now tied to video advertisements and lead-generation forms.
For those of you who are not in the know, you may be asking what exactly is retargeting? Retargeting is the ability to show your adverts to people who’ve demonstrated a pre-defined interest in your product or service. It is now possible to target your adverts to users who have watched 25%, 50%, 75% or 100% of your video ad. The more or the video they’ve watched the more likely it is that they have a genuine interest in hearing more from you. It is also now possible to target users who have opened or submitted a Lead Gen Form. These tools make it so much easier to create tailor-made journeys for your audience and maximise the opportunity for a sale or a conversion of a lead.
Early adopters have said that these new options increased conversion rates by 20% while also lowering the cost of conversions by 24%. This is because money can now be spent more intelligently and isn’t wasted chasing dead ends.
That’s not all though! Your sponsored content and campaigns can now access the LinkedIn Audience Network and gain an extended reach through the avenues this presents above and beyond the LinkedIn platform. This gives you a further reach of 25% and the potential for nine more monthly touchpoints. LinkedIn is Microsoft owned, so there is a large network of online properties owned by this major player that you now have access to with your adverts.
These video retargeting options have been a Facebook offering for a long time now, so it is good to see LinkedIn catching up in the game and we look forward to the marketing opportunities this grants us.
If you are interested in taking full advantage of retargeted adverts but don’t know where to begin then get in touch with us today and see what we can do to help your business thrive. Our team of expert digital marketers know all the tools and tricks necessary to get your content to the people who need and want to see it.