It’s one of those ongoing digital marketing battles –
getting your business’ website to appear on the initial pages of Google. Search
Engine Optimization (SEO) can be a bit of a minefield, particularly when Google
constantly update the way they rank pages.
Business owners have enough to do without keeping up with
all the changes, which is why it’s always advisable to seek the advice of
professionals like us here at Air Social Digital Marketing Agency. However,
there are some basic practices which can help you boost your website ranking.
One of the easiest ways to help your website have a better chance of being engaged with in Google searche results is to make sure each and every page on your site has a good meta title and meta description of your company, products and services. These titles and descriptions should include the keywords that your customers will use to find you on Google. For example, if your business offers golf tuition in Guildford then it’s as simple as having ‘golf tuition in Guildford’ in your title!
Google have confirmed that the keywords within this meta content is not used by them to determine what your pages are about, however nevertheless this content is vital as it motivates a the right users to click through to your page.
START A BLOG
Search engines like Google love it when websites answer
questions clearly and in lots of detail therefore, the better your website is
at providing clear answers, the better chance it’ll have of appearing at the
top of the results page when users conduct their search.
A blog is a great way of answering questions and adding
fresh detail to your website on a regular basis and will increase the chances
of your website bringing in new visitors.
It’s also a great way of engaging with your audience and
keeping them up to date with your latest news and success stories.
SET UP A GOOGLE MYBUSINESS ACCOUNT
MyBusiness is a tool that can help you manage and adjust how your site will
appear in Google search results, Google Maps, Google Knowledge Graph etc to
make it easier for customers to find out information like your location,
services and opening times.
KEEP SOCIAL MEDIA ACCOUNTS ACTIVE AND CONSISTED
If you don’t have company social media accounts then set
them up using your company’s logo and branding and use them to share content
from your website and other websites from your industry will help position your
business as an expert in its field.
Not only will this enable more people to find out about
you, there’s more chance they with share and link to your website content and
the more your content is linked to from other websites related to your
industry, the better chance your site will have at being ranked higher.
If you’re having trouble being seen on Google and would
like to discuss your SEO strategy with a team of experts, give us a call
on 01483 789434 or drop us a line here.