Juniper Green Organic Gin
Juniper Green is the world’s first organic London dry gin owned by Royal Warrant holder, London & Scottish International.
The company was having difficulty establishing which bars and clubs were selling Juniper Green because stock was being bought and sold via wholesalers. This made it a challenge to identify a consumer customer base that could be sold to direct.
Air Social identified the venues selling Juniper Green and then created a social media campaign targeting the patrons of those bars and clubs to entice them to buy bottles of the product direct from the Juniper Green website for consumption at home.
How we achieved success
Air Social launched the Juniper Green Facebook page and within three months had exceeded the target for follower numbers by 100%.
The establishment of this consumer-based following on social media played a fundamental role in Juniper Green Organic Gin being stocked by supermarket delivery services including Abel & Cole and Ocado.